Counted across 2,823 analysed resumes

Resume Words to Avoid, and What to Write Instead

We counted the opening word of 30,356 bullet points from 2,823 real resumes. The results say the standard advice about action verbs has been followed so widely that it stopped working.

What real resumes actually start with

16%
of all bullet points open with one of just five words: built, developed, designed, led, implemented.

Those five are on every recommended action-verb list, including this one. That is the problem. When a recruiter reads forty resumes for the same role, a bullet opening with "Developed" carries no more signal than one opening with "Worked on", because every other candidate opened the same way.

Here is the full top of the distribution. Marked rows are the ones that describe an activity rather than a result.

Opening word of 30,356 bullet points across 2,823 resumes analysed by ResumeHeatMap.
Opening wordBulletsShare
Built1,5665.2%
Developed1,1203.7%
Designed9513.1%
Led7372.4%
Implemented5601.8%
Managed5301.7%
Conducted4301.4%
Collaborated4001.3%
Executed3831.3%
Delivered3591.2%
Supported2660.9%
Coordinated2660.9%
Performed2580.8%
Maintained2220.7%

Activity openers account for 9.5% of every bullet we measured, 2,884 lines in total. Notice that most of them are not "bad" words at all. Managed, coordinated and collaborated appear on plenty of recommended lists. They are weak here for one reason: they say how you spent your time, not what was different afterwards.

What to write instead

The fix is never a straight word swap. Each of these replaces a description of effort with a description of the outcome, which usually means the sentence gets restructured, not just retyped.

Instead of Responsible for the release process
Cut release time from a full day to under an hour by scripting the deploy
Instead of Managed the support team (530 bullets)
Ran a 6-person support desk, holding first response under 2 hours through a 3x rise in tickets
Instead of Collaborated with the design team (400 bullets)
Co-designed the new checkout with two designers, cutting drop-off at the payment step by a third
Instead of Supported the finance system (266 bullets)
Kept the finance system inside its month-end window for 24 consecutive closes
Instead of Assisted with onboarding (140 bullets)
Onboarded 30 new hires, writing the checklist the team still uses
Instead of Worked on the reporting pipeline (108 bullets)
Rebuilt the reporting pipeline, taking overnight refreshes from 6 hours to 40 minutes

Every replacement above needs a number, and that is the part no word list can give you. If yours are missing, start with how to quantify a resume when you have no numbers, which covers the six kinds of figure most jobs produce even when nothing was formally measured.

Past tense or present tense

Past tense for roles you have left, present tense for the one you are in, and never a mix inside a single role. The choice matters less than the consistency: a tense that flips halfway through one job reads as carelessness on a document whose entire purpose is to demonstrate the opposite.

One more thing the data turned up: a noticeable share of bullets do not begin with a verb at all. "Data analysis using Python" is a topic, not an achievement. If a line could sit unchanged in a course syllabus, it is describing a subject rather than something you did.

The verb list, by category

Use it to find a precise verb for an outcome you have already identified, not to sprinkle variety over bullets that contain no result. Two rules that follow from the frequency table above:

  • Match the verb to the ownership you actually had. Inflation is obvious to anyone who interviews for a living.
  • If your verb is in the top five, check that the rest of the sentence is doing the work, because the verb is not.

Leadership & Management

Aligned, championed, coached, coordinated, cultivated, delegated, directed, drove, empowered, enabled, facilitated, guided, hired, influenced, inspired, led, mentored, mobilized, motivated, orchestrated, oversaw, partnered, rallied, recruited, resolved, spearheaded, steered, supervised.

Strategy & Planning

Analyzed, architected, assessed, audited, benchmarked, conceptualized, defined, designed, diagnosed, developed, evaluated, forecasted, framed, identified, mapped, modeled, planned, prioritized, proposed, recommended, researched, roadmapped, scoped, simulated, sized, standardized, strategized, synthesized, validated, envisioned.

Execution & Delivery

Built, delivered, deployed, executed, implemented, initiated, launched, operationalized, piloted, released, rolled out, shipped, unblocked, coordinated, drove, produced, ran, owned, supported, maintained, operated, ensured, monitored, administered.

Technical (Engineering)

Automated, engineered, refactored, optimized, benchmarked, load-tested, linted, instrumented, profiled, debugged, resolved, integrated, migrated, containerized, provisioned, secured, scaled, deployed, tested, validated, documented, modularized, standardized, streamlined, modernized, replatformed, tuned, hardened, patched, replicated.

Product & Growth

A/B tested, activated, analyzed, aligned, converted, discovered, experimented, iterated, launched, mapped, measured, monetized, optimized, positioned, prioritized, refined, reactivated, rebalanced, retained, roadmapped, segmented, shipped, simplified, sunset, validated.

Marketing & Sales

Acquired, activated, advocated, pitched, closed, converted, created, demoed, differentiated, evangelized, generated, influenced, localized, nurtured, negotiated, positioned, promoted, qualified, re-engaged, sold, sourced, syndicated, targeted, upsold, won.

Finance & Analytics

Allocated, budgeted, forecasted, reconciled, audited, analyzed, modeled, quantified, estimated, benchmarked, priced, valued, underwrote, capitalized, amortized, accrued, tracked, reported, projected, optimized, reduced, increased.

Operations & Process

Standardized, streamlined, automated, improved, reduced, accelerated, coordinated, scheduled, documented, implemented, monitored, optimized, organized, maintained, scaled, systematized, consolidated, harmonized, rationalized, triaged, escalated, ensured, enforced, audited.

Customer & Support

Onboarded, supported, resolved, troubleshot, guided, advised, trained, educated, retained, renewed, escalated, advocated, investigated, diagnosed, documented, responded, triaged, collaborated, de-escalated, communicated, delighted, rescued.

Research & Design

Interviewed, researched, synthesized, ideated, sketched, prototyped, wireframed, storyboarded, designed, validated, tested, observed, explored, evaluated, analyzed, refined, iterated, simplified, visualized, reimagined.

Communication

Presented, communicated, clarified, documented, authored, summarized, articulated, briefed, explained, socialized, pitched, persuaded, influenced, negotiated, translated, reported, coordinated, facilitated, collaborated, partnered.

Quality & Risk

Hardened, secured, validated, tested, verified, monitored, mitigated, triaged, de-risked, prevented, reduced, improved, enforced, audited, ensured, inspected, reviewed, safeguarded, strengthened, corrected, remediated, sanitized, regression-tested, fuzz-tested.

Next: pair verbs with metrics using the quantification formula, then re-scan with the resume scanner.