For marketing managers
Resume Heat Map for Marketing Managers
Marketing resumes often read like campaign lists. Use a heatmap to ensure ROI and business impact stand out—not just activities.
What recruiters look for
- ROI and ROAS: Did your campaigns make money?
- Budget management: What scale have you operated at?
- Channel expertise: Paid, organic, email, content—what's your strength?
- Strategy + execution: Can you both plan and do?
Scan-friendly tips
Lead with results
"Increased ROAS 35%" matters more than "Managed paid campaigns."
Include budget scope
Managing $50K/month is different from $500K. Show scale.
Show full-funnel thinking
Awareness to conversion to retention—prove you understand the journey.
Name your tools
HubSpot, Google Ads, Meta Business Suite, Salesforce—match the job.
Metrics that matter
- ROAS / ROI: Return on ad spend or marketing investment
- CAC: Customer acquisition cost (and how you reduced it)
- Pipeline / Revenue: Marketing-influenced or attributed revenue
- Conversion rates: Landing page, email, campaign conversions
- Growth: Follower growth, list growth, traffic growth
Marketing resume tips
Occasional emails with examples, checklists, and new guides. No spam.
Related resources
Quantify achievements
Make campaign results undeniable.
Action verbs
Launched, scaled, optimized—the right verbs for marketers.
For product managers
If you're moving into product marketing.
Resume scanner
See if your metrics land in attention zones.